Best BNPL Apps in India 2025: Pros, Cons, and Complete Guide
Buy Now Pay Later (BNPL) apps have revolutionized shopping in India by allowing users to make purchases today and pay in installments later, often without interest for a short period. [web:1] These services are particularly popular among young professionals and first-time credit users due to their quick approval processes and low entry barriers compared to traditional credit cards. [web:2] With India’s BNPL market projected to reach US$35.07 billion by 2030, growing at a CAGR of 9.8%, these apps are reshaping digital payments and e-commerce. [web:1] This comprehensive guide explores the best BNPL apps in India for 2025, detailing their features, pros, and cons to help you choose wisely. [web:1]
BNPL apps integrate seamlessly with online merchants, food delivery services, and even offline QR code payments, making them accessible across urban and semi-urban areas. [web:1] Unlike credit cards, which require extensive documentation and credit history, BNPL platforms often approve users in minutes based on basic KYC and bank details. [web:2] However, while they offer financial flexibility, users must be cautious of late fees and potential debt traps. [web:6] In this blog post, we’ll cover how BNPL works, in-depth reviews of top apps, a comparison table, responsible usage tips, and an FAQ section. [web:1][web:2]
How BNPL Apps Work in India
BNPL apps provide short-term credit for purchases, typically allowing repayment in 15-30 days interest-free or in EMIs over 3-12 months. [web:1] Users sign up via the app or merchant checkout, complete KYC verification using Aadhaar or PAN, and receive a credit limit based on income and credit profile. [web:2] Once approved, payments are made instantly at partnered merchants, with bills consolidated monthly or bi-monthly. [web:1] The Reserve Bank of India (RBI) regulates these as non-banking financial companies (NBFCs), ensuring KYC compliance and capping annual credit at ₹60,000 for minimal KYC users. [web:2] Many apps partner with banks like Axis or HDFC for funding, and defaulting impacts your CIBIL score just like any loan. [web:6] This model has fueled adoption, with over 100 million users in 2025, driven by e-commerce giants like Amazon and Flipkart. [web:1]
Top BNPL Apps in India 2025
Based on user adoption, merchant networks, and reviews from Play Store and App Store, here are the leading BNPL apps for 2025. [web:1] We’ve selected the most prominent ones with detailed pros and cons derived from user feedback and platform data. [web:1][web:6]
LazyPay
LazyPay, backed by PayU, is a dominant BNPL player offering credit across 45,000+ online merchants including Swiggy and Flipkart. [web:1] It provides instant personal loans up to ₹5 lakh and no-cost EMIs for 3-12 months. [web:1]
Pros
- Quick, hassle-free checkout without multiple OTPs, ideal for tier-2/3 cities. [web:1]
- High credit limit up to ₹1,00,000 with 15-day interest-free period. [web:1]
- Strong growth and user praise for micro-credit access. [web:1]
Cons
- Aggressive collection practices and sudden late payment penalties. [web:1]
- Technical glitches causing payment failures during transactions. [web:1]
- Limited offline acceptance compared to UPI-based options. [web:6]
Simpl
Simpl acts as a digital “khata” connected to 26,000+ merchants like Zepto and Zomato, enabling one-tap checkouts with bi-monthly billing. [web:1] It offers Pay-In-3 installments over 90 days and is popular for frequent small purchases. [web:1]
Pros
- Customer-friendly extensions and flexible payments up to ₹25,000 limit. [web:1]
- Seamless integration for food delivery and quick commerce. [web:1][web:6]
- High App Store ratings for ease of use and no-interest on-time payments. [web:1]
Cons
- Frequent transaction delays where debits occur but payments pend. [web:1]
- Processing issues leading to failed orders despite successful deductions. [web:1]
- Lower credit limits restrict larger purchases. [web:2]
Amazon Pay Later
Integrated into Amazon’s ecosystem since 2020, this service offers instant credit for shopping on Amazon with EMI options from 3-12 months at 1.18% processing fee. [web:1] Full KYC users access higher limits, capped at ₹60,000 annually for minimal KYC. [web:1]
Pros
- Simplified dashboard for tracking purchases and repayments. [web:1]
- Seamless for Amazon loyalists with auto-debit from bank accounts. [web:6]
- 0% interest on select EMIs, enhancing shopping experience. [web:6]
Cons
- Limited to Amazon platform, reducing versatility. [web:1]
- Inconsistent credit limit increases despite timely payments. [web:1]
- Processing fees add up for frequent EMI conversions. [web:1]
Flipkart Pay Later
Launched in 2017, Flipkart Pay Later integrates with Flipkart and Myntra, offering up to ₹1 lakh credit with 30-day pay or EMI options. [web:1] It consolidates multiple purchases into a single monthly bill. [web:1]
Pros
- No-interest for on-time payments within 30 days. [web:1]
- Instant approval and single-bill convenience for frequent shoppers. [web:1]
- EMI tenures up to 12 months for larger buys. [web:1]
Cons
- Primarily limited to Flipkart ecosystem, less useful elsewhere. [web:1]
- Unexpected credit limit changes without notice. [web:1]
- App reviews highlight payment term alterations. [web:1]
Paytm Postpaid
Integrated with Paytm’s UPI, this app supports online/offline payments up to ₹60,000 for bills, fuel, and groceries with a 30-day interest-free window. [web:1] Billing cycles run monthly with a 7-day grace post-due date. [web:1]
Pros
- Wide merchant network for everyday expenses. [web:1]
- Easy integration with Paytm wallet and UPI. [web:1]
- 0% interest if paid within 30 days. [web:1]
Cons
- Poor customer support response times. [web:1]
- Sudden credit limit reductions without explanation. [web:1]
- Account restrictions reported by users. [web:1]
Mobikwik Zip
Mobikwik Zip functions as a digital credit card within the wallet app, offering up to ₹60,000 limit and ZIP EMI loans up to ₹5 lakh across 1 lakh+ brands. [web:1] It includes a one-time activation fee of ₹99-₹399. [web:1]
Pros
- Seamless wallet integration for utility bills and emergencies. [web:1]
- No learning curve for existing Mobikwik users. [web:1]
- Access to numerous brands for shopping. [web:1]
Cons
- Delayed customer service for account issues. [web:1]
- Activation fees add initial cost. [web:1]
- Limited to wallet ecosystem for full benefits. [web:2]
Slice
Targeting youth and students, Slice offers up to ₹3 lakh daily and ₹30 lakh annual limits with EMI conversions and a modern app interface. [web:1] It’s positioned as an accessible alternative to credit cards. [web:1]
Pros
- Clean, intuitive app design with transparent fees. [web:1]
- High limits for comprehensive financial needs. [web:1]
- Youth-friendly with minimal documentation. [web:1]
Cons
- Mixed customer service reviews, often robotic. [web:1]
- Interest on EMIs can accumulate for extended terms. [web:1]
- Targeted at beginners, may lack advanced features. [web:2]
Kissht
Kissht focuses on inclusive credit with personal loans up to ₹5 lakh and EMI access at 3,000+ stores via a digital EMI card. [web:1] It’s designed for users facing traditional banking hurdles. [web:1]
Pros
- Straightforward loan process without complex jargon. [web:1]
- Accessible for underserved users. [web:1]
- Immediate purchasing power post-approval. [web:1]
Cons
- Concerns over aggressive collection methods. [web:1]
- Delays in fund disbursement after approval. [web:1]
- Limited online store partnerships. [web:6]
Freo Pay
Founded in 2021, Freo Pay offers UPI-based instant credit up to ₹15,000 with 30-day zero interest, plus personal loans up to ₹3 lakh. [web:1] It’s QR code-friendly for nationwide use. [web:1]
Pros
- Clean design and quick 5-minute approvals. [web:1]
- Works at any UPI QR, enhancing accessibility. [web:1]
- Flexible terms for everyday expenses. [web:1]
Cons
- Low initial limits up to ₹10,000-₹15,000. [web:1]
- Steep late fees up to ₹900 + GST. [web:1]
- Not ideal for large purchases. [web:2]
Comparison of Top BNPL Apps
| App | Credit Limit | Interest-Free Period | Key Merchants | Avg. Rating (Play Store) |
|---|---|---|---|---|
| LazyPay | Up to ₹1,00,000 | 15 days | Swiggy, Flipkart | 4.2 |
| Simpl | Up to ₹25,000 | 30 days | Zomato, Zepto | 4.3 |
| Amazon Pay Later | Up to ₹60,000 (annual) | Var. EMIs | Amazon | 4.1 |
| Flipkart Pay Later | Up to ₹1,00,000 | 30 days | Flipkart, Myntra | 4.0 |
| Paytm Postpaid | Up to ₹60,000 | 30 days | Paytm Merchants | 4.1 |
| Mobikwik Zip | Up to ₹60,000 | Var. EMIs | 1L+ Brands | 4.2 |
| Slice | Up to ₹30L annual | Var. EMIs | Wide Online | 4.4 |
| Kissht | Up to ₹5L loans | Var. EMIs | 3K+ Stores | 3.9 |
| Freo Pay | Up to ₹15,000 | 30 days | UPI QRs | 4.0 |
This table summarizes key aspects; ratings are approximate from 2025 data. [web:1][web:2]
Risks and Tips for Responsible BNPL Usage
While BNPL boosts purchasing power, over-reliance can lead to overspending and debt accumulation. [web:6] Late payments incur hefty fees, and defaults harm CIBIL scores. [web:6] Limited offline acceptance and ecosystem restrictions are common drawbacks. [web:6] To use responsibly: track due dates, avoid multiple loans, and ensure purchases fit your budget. [web:2] RBI guidelines promote transparency, but user discipline is key. [web:2] Responsible usage can even build credit for future loans. [web:2]
FAQ
What is a BNPL app?
A BNPL app lets you buy now and pay later in installments, often interest-free for short periods. [web:2]
Are BNPL apps safe in India?
Yes, regulated by RBI with KYC compliance; apps like Simpl and LazyPay follow guidelines. [web:2]
Which is the best BNPL app for beginners?
Simpl or Freo Pay for low limits and ease; Slice for youth. [web:1][web:2]
Do BNPL apps charge interest?
Many offer 0% for on-time payments, but EMIs may have fees or interest. [web:2]
How does BNPL affect credit score?
Timely payments improve it; defaults lower scores like any credit. [web:2]
Can I use BNPL offline?
Some like Freo Pay via UPI QR; others are online-focused. [web:1]
What if I miss a payment?
Expect late fees (₹30-₹900) and potential credit impact; contact support for extensions. [web:1][web:6]
In conclusion, BNPL apps like LazyPay and Simpl offer convenient credit in 2025, but choose based on your needs and use them judiciously. [web:1] Always prioritize timely repayments to avoid pitfalls. [web:6]
